Business-to-business firms have a long history of investing in training their supply chain partners using primarily salespeople . However, advances in technology now allow for elements of sales enablement programs to be automated and run without human involvement . This paper examines how human and technology enablers are suited to transfer tacit and explicit knowledge respectively . It constructs a strategic enablement investment framework that, depending on the mix of investments in human or technology enablers, results in four types of learning environments: self-directed, collaborative, adaptive, and complex . We close by discussing the implications for future research and offer guidance for industrial marketing managers.