In recent years, virtual reality (VR) technologies have been applied to the field of journalism, where the concept of immersive VR news has been proposed . However, despite the fanfare, strong response, and sensational effect caused by its advent, immersive VR news remains a novel journalism paradigm that faces new challenges in its production process . Currently, there is a lack of a unified design framework, and, since most studies in this area have focused on non-interactive VR news, the understanding of the effects of more interactive VR technologies on the news consumer remains inadequate . In this study, we propose a more practical design framework for immersive VR news products . Following this framework, we designed a VR news application and conducted user evaluation in terms of media effects and user experience . Based on the experimental findings, which demonstrated that non-interactive VR news products resulted in a distracting user experience and less immersion, while interactive VR news offered improved media effects and user experience, we then derived concrete design guidelines for immersive VR news design . Finally, we highlight that this study provides a theoretical and practical reference framework for the further study of VR news.