This study examines experiential loyalty in the context of local food consumption by domestic leisure tourists . A conceptual framework is developed to understand factors which increase tourists' propensity to exhibit experiential loyalty . Relationships between independent factors and the dependent variable of experiential loyalty are examined using a binary logistic regression model . The centrality of local food to tourists is the most important factor in increasing experiential loyalty, although cultural motivation and satisfaction are also predictors . The results provide insights for government and private tourism enterprises, with practical recommendations outlined.