This study investigates the impact of integrating essential factors on academic performance in university students ’ context . The proposed model examines the influence of continuance intention, satisfaction, information value, and Internet addiction on academic performance . Additionally, it investigates the mediating role of continuance intention on the relationship of satisfaction and information value on academic performance among university students . A survey questionnaire method was adopted to collect data from university students in Jordan. Data was collected from 476 voluntary participants, and the analysis was conducted using SPSS and AMOS . The analysis results show that continuance intention, satisfaction, information value have a significant positive influence on academic performance . Besides, the results show that satisfaction and information value positively and significantly influence continuance intention . While continuance intention full mediation the relationship between satisfaction and academic performance, it partial mediation the relationship between information value and academic performance . This study is the first to examine the integrating of continuance intention, satisfaction, information value, and Internet addiction on students ’ academic performance . Furthermore, this study is also distinguished from other studies by investigating the mediating role of continuance intention gap.