Misinformation and disinformation regarding COVID-19 and vaccination against it may be contributing to vaccine hesitancy . Social media outlets have reportedly made efforts to limit false information yet untruths related to COVID-19 persist online . The purpose of this study was to describe the content on COVID-19 vaccination on TikTok, an emerging social media platform . One-hundred trending videos were identified from the hashtag #covidvaccine and were coded for content . Collectively, these videos garnered over 35 million views . The coding category with the highest number of videos was``Discouraged a Vaccine"( n = 38), followed by``Encouraged a Vaccine"( n = 36). While only 36 videos encouraged a vaccine, these videos garnered over 50% of the total cumulative views and just under 50% of the total likes; the 38 videos that discouraged a vaccine garnered 39.6% of the total cumulative views , 44.3% of likes, and 47.4% of comments . Of the 38 videos discouraging the vaccine , 25 (65.79 %) showed a parody of an adverse reaction and, collectively, received 71.07% of the total views among videos in this category . Twenty-two of these 38 videos (57.89 %) falsely conveyed that a vaccine was available, as they were not at the time of the study . Anti-vaccination messaging may undermine efforts to ensure widespread uptake of the various COVID-19 vaccines, particularly for young people who are more likely than other age cohorts to use TikTok.
Index: COVID-19, TikTok, anti-vaccination, prevention, social media, vaccine