The coronavirus disease 2019 (COVID-19) pandemic has brought about unprecedented uncertainty and challenges to the worldwide economy and people's everyday life . Anecdotal and scientific evidence has documented the existence of a positive relationship between the experience of crisis and creativity . Though this appears to be ubiquitous, the crisis-creativity-well-being relationship has not been sufficiently examined across countries and using a working adult sample . The current study drew on a sample consisting of 1,420 employees from China (n = 489, 40% females), Germany (n = 599, 47% females), and the United States (n = 332, 43% females) to examine whether creativity can function as an effective means to cope with crisis and to achieve both flourishing and social well-being . Multivariate analyses showed that perceived impact of COVID-19 was positively related to creative process engagement, which was positively related to employees' self-reported creative growth . Creative growth was associated with a higher level of flourishing well-being . This sequential mediation model was significant across the three samples . Creativity also mediated the relationship between perceived impact of COVID-19 and social well-being (social connectedness), but this connection was only found for the Chinese sample . Further data analyses revealed that individualism moderated this serial mediation model in that the positive coping effect of creativity on both flourishing and social well-being was stronger for individuals who hold more collectivistic views . Results of the study have implications for crisis management, personal development, and positive functioning of individuals and society.